Houzz has grown its monthly unique users 260 percent over the last 12 months, and now attracts more than 14 million monthly visitors. The site has become the biggest residential remodeling community online, and has grown to this point entirely through word of mouth. More importantly, this audience is 90 percent homeowners, rather than renters, making it a highly relevant community.
Houzz has thrived by focusing on the needs of its two main groups, home owners and professionals, and on fostering a community among them. This may be the first place ever that the two groups have consistently interacted and shared ideas.
What is Houzz? From their own website... "Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world."
So what is the best way to use Houzz? If you haven't done so already, register for a free account. It is to your benefit to fill out your profile completely. If you forget to fill out something, don't worry, the next time you sign on you will be shown a progress bar telling you what you forgot to add.
Next you will add photos to an “Ideabook.” Create Ideabooks that are relevant to the photos and also what homeowners may be looking for such as “Cabinet Ideas” or “Dining Room” People will find things that he or she likes and slide it into the proper Ideabook. Credit for a photo always goes back to the business that uploaded it.
The other thing Houzz does is allow homeowners and other professionals to look to hire a pro. Houzz has created a business directory for a growing number of metropolitan cities. Houzz business profiles also allow your customers to post a review about your company. Houzz can take a lot of of your time to use it properly. You want to be sure to use high quality photos, post consistently and use good titles and keywords for your photos.
By uploading a portfolio of your work, getting reviews, and responding to discussions, you establish credibility both inside and outside of Houzz. Users select design executers based on their reputation, and Houzz allows professionals to brand themselves within the nook of a social media platform. It also assists professionals when Houzz users become clients. Ideabooks can be shared assuring the customer vision becomes reality.